Child Care Benefits May Be As Important As Healthcare If You Want To Keep Top Employees

The pandemic has disrupted child care and schooling, with some facilities closed, some open, and lots of just gone. For parents, it’s an ever-changing quandary: What do I make with the kids today?
While it is true that working moms and dads have constantly been worried about their children’s care, the coronavirus pandemic has put that need into the spotlight like never before. Balancing work and caregiving is a source of stress that, at best, sidetracks from parents’ performance and, at its worst, may cause employees to quit. Finding a sustainable work-life balance during the Covid-19 crisis is important to workers’ individual and expert well-being.


But, of the 61% of child-care centers that closed throughout coronavirus, as of October 12, 2020, just 71% of these centers have reopened, with participation levels reaching just about half what they were before the pandemic, according to Tracking the Effect of COVID-19 on the Childcare Industry by Procare Solutions, a child-care management software company.


Just about 40% of schools have revealed plans to resume in-person (with another 10 percent preparation for a hybrid model that consists of some in-person instruction), according to School Districts across the Nation Prepare For an Uncertain Year Ahead.


Some companies whose workers can work from another location are analyzing how they can support child care to keep their talent. They are finding that childcare offers a great ROI.


Neocova is a fintech company that provides artificial intelligence, analytics, and other cloud-based systems to community banks, enabling the banks to offer their consumers a modern digital experience. “It was extremely crucial that our investors share our passion and commitment to Main Street,” said Lindsay Lockhart, the company’s chief of personnel and co-founder.

The company raised $9.5 million in a Series A round from the community banks it serves, including Bank of St. Elizabeth, Coastal Neighborhood Bank, First Financial Bank, Kearny Bank, Provident Bancorp, Inc., and Sunwest Bank. The banks share Neocova’s values of supporting the business’s employees and their children during the pandemic.


Community banks play a vital role in driving regional financial development. They hold 40% of overall small loans to services, according to the 2019 Summary of Deposits Highlights by Federal Deposit Insurance Corporation. When business banks cut back providing to small companies during the last recession, neighborhood banks stepped up. During this economic crisis, when big banks disregarded small organizations’ needs for PPP loans, neighborhood banks came through. Banks with less than $10 billion in properties provided about 60% of loans in the preliminary of the PPP, according to the Small company Administration (SBA). Regional reinvestment helps little businesses grow and helps families finance major purchases and construct monetary security.


No surprise that Neocova, which is focused on assisting neighborhood providers to do a better task serving its clients, would treat its staff members well.


As a single mother of 2 children, 9 and 5, Lindsay Lockhart, chief of personnel, comprehends the obstacles Neocova’s group deals with very first hand. “At no point does anybody on the [50 individuals] group feel as if they are going to be left behind due to the fact that of parental responsibilities,” she stated. She understands that the pandemic is an extremely difficult time for parents.


Providing company-supported childcare options assists moms and dads work consistently. Companies recognize that parents supported with child-care advantages can focus on their jobs better and be more efficient. They are more likely to stick with the company longer and miss fewer workdays.


“Neocova introduced an EAP strategy at the beginning of the Covid crisis to assist our staff members with the increased demands of the new workplace,” stated Lockhart. EAP is an employee benefit program that helps employees with personal problems and/or work-related issues that might impact their job efficiency, health, mental, and psychological wellness. The Neocova team lies all over the nation. States and cities had various alternatives for childcare and schooling. Offering aid with child care was complicated.


Options needed to be flexible. To keep morale up in this new work environment, Neocova periodically sends out surprise presents, such as healthy snack boxes for grownups or creative kid activity packages, customized to private household requirements. “We have included Covid bonuses to our health advantages cards,” said Lockhart. The workers can utilize the funds as they want.
In her role as chief of personnel, Lockhart listens to teammates’ needs and voices those requirements to management. Employees have the flexibility to blackout a duration throughout the standard workday to hang out with their kids, which might include assisting with online schooling or taking a break to opt for a walk.


“My motto is to appear and do my best with the understanding that best will look different depending on the day,” she stated. Lockhart adjusted her schedule, getting up earlier to have some peaceful time, a cup of coffee, catch up on e-mail, and schedule her day. After that, she gets the kids dressed and fed and set up for the day ahead. She likewise takes a break to have lunch with her women. Neocova used summer season hours so the team might have larger blocks of time to be outside, participate in other non-work activities, and, if they had kids, be with them.


According to the Society for Personnel Management’s recent research, amongst businesses that have currently had their workers go back to the office, 42% do not have dedicated plans to assist staff members to balance child-care duties. And just 32% of organizations that are preparing to return to work have described child-care strategies.

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